We analyzed the top 10 brands in Olive Young's beauty category:
review counts, Gold Badge requirements, and Awards patterns.
Based on 2026 Q2 public data estimates.
Based on Olive Young beauty category, 2026 Q2. Public data estimates.[1]
| Rank | Brand | Reviews | Gold Badge | Notes |
|---|---|---|---|---|
| 1 | ??? | ??? | ??? | Available in full report |
| 2 | ??? | ??? | ??? | Available in full report |
| 3 | ??? | ??? | ??? | Available in full report |
| 4 | ??? | ??? | ??? | Available in full report |
| 5 | ??? | ??? | ??? | Available in full report |
| 6 | Numbuzin | 28,000+ | Yes | No.3 Rice Toner — consistently top during Olive Young Sales |
| 7 | Torriden | 22,000+ | Yes | DIVE-IN Serum — #1 in hydration category |
| 8 | Etude | 18,000+ | Yes | Fixing Tint — long-term top in lip category |
| 9 | Innisfree | 15,000+ | Yes | Green Tea Seed Serum — classic steady seller |
| 10 | CLIO | 12,000+ | No | Kill Cover Foundation — fierce cushion competition |
Top 1–5 methodology — Brands & ranks: cross-verified via 2025 Olive Young Awards category winners / repeat winners / ₩100B-revenue brand lists across multiple outlets (AsiaTime, Insight, Beautynury, Cosmorning, Hankook Ilbo, Fashionbiz). Review counts & gold badge: Olive Young blocks direct scraping, so figures are brand-stature-based estimates (labeled). Rank 6+ are prior public estimates. Sources: 2025 Olive Young Awards, the outlets above.
On Olive Young, review count equals search visibility.
Numbuzin at #6 with 28,000 reviews vs CLIO at #10 with 12,000 reviews — a 2.3x review gap determines 4 ranking positions.
Gold Badge ownership directly impacts conversion rates. 8 out of the TOP 9 brands hold Gold Badges.
* This data is based on Olive Young public information estimates and may differ from real-time rankings.
Analysis of how reviews, sales volume, and search volume affect rankings. Public data estimates.[1][2]
Search visibility spikes dramatically at the 10,000 review milestone.[2]
In "Best Sellers" sort, review count effectively serves as a proxy for sales volume.
For new brands, the first 1,000 reviews are the biggest hurdle.
During Olive Young Sales (4x/year), sales volume weight increases by 1.5-2x (est.).[2]
Secure reviews before sale → visibility during sale → sales explosion — a virtuous cycle.
Most TOP 10 brands start review campaigns D-14 before sales.
On Olive Young, reviews are not just "social proof" — they're "algorithm fuel."
Products with 10,000+ reviews see search visibility increase by 3.2x on average,
and when photo review ratio exceeds 20%, conversion rate is 2.8x higher.[2]
Correlation between Olive Young certifications/awards and review counts. Public data estimates.[1][3]
| Certification / Awards | Review Threshold | Rating Req. | Additional Requirements |
|---|---|---|---|
| Olive Young Awards Grand Prize | 50,000+ (est.) | 4.5+ | Category #1 + Annual cumulative sales #1 |
| Olive Young Awards Winner | 20,000+ (est.) | 4.3+ | Category TOP 5 + High monthly search volume |
| Gold Badge | 10,000+ (est.) | 4.0+ | Consistent review inflow over last 6 months |
| No Badge | Under 10,000 | - | New listing or insufficient review management |
Gold Badge is both a "trust certification" and a "conversion rate booster."
Gold Badge products have an estimated 1.8x higher click-to-purchase conversion rate vs non-badge products.[3]
Products with Awards history receive additional priority in sale period visibility.
Goal: Reach 10,000+ reviews → Earn Gold Badge → Pursue Awards
Custom review strategies for Olive Young listed brands
Data Sources
[1] Olive Young Beauty Category Best Ranking, oliveyoung.co.kr (2026 Q2)
[2] Olive Young Seller Guide and industry analysis reports
[3] Olive Young Awards historical winner analysis, industry practice estimates (2024-2026)
How to apply this data to your brand?
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