CONFIDENTIAL — FOR INTERNAL USE ONLY
08
Market Intelligence
2026.06
2026 Q3 K-Beauty Trend Forecast

2026 Q3 K-Beauty
Trend Forecast

We cross-analyzed last year's Q3 Naver search demand with Olive Young and Amazon best-seller movement
to estimate the strongest 2026 Q3 categories.

All figures are estimates based on public data.

Published: 2026-06-03 · @review_agentic
@review_agentic
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CONFIDENTIAL — FOR INTERNAL USE ONLY
Category Momentum — 2026 Q3

Top 5 Categories Forecast to Surge in Q3

Naver search demand + Olive Young / Amazon best-seller rank movement, cross-analyzed. Estimates from public data.[1][2]

Rank Category YoY Change Key Signal
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3 Needle shots / ampoule patches ↑ +95% Grows alongside home-care devices
4 Cooling sheet masks ↑ +60% Heatwave-season search spike
5 Lip & eye color (fall tones) ↑ +45% Late-Q3 seasonal pre-demand

Summer SPF and scalp care drive Q3 search demand.

In last year's Q3 Naver data, sun-care categories rose +150% on average YoY, and the same pattern is forming again from June this year.
Working backward from lead time, launching review and content campaigns within June is the golden window for the Q3 peak.

* Search demand is a public Naver DataLab index and lags actual sales.

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